I write, design and create all printed marketing materials and advertisements for Settha Palace Hotel. Most materials are used for corporate sales via travel agents and companies visiting Vientiane for work.
I designed the Straits Times and Facebook advertisements to promote our monthly handbag sales at Suntec City. We then started a bag boutique at Singapore Shopping Centre.
When I market properties, I stage the properties and design flyers to give to all prospects who view the property so that they have a nice photo take-away of the property they viewed. I feel this is more useful than giving prospects a personal business card. Currently, I am with OrangeTee and work with my business partner Sharon Leong to create the marketing materials for properties we market together.
The division used to just produce a guide with hours and offerings. I started the RS Magazine as personal stories are much more powerful to encourage participation from their peers. Students also enjoyed seeing themselves featured and the magazine provided more student-mentor opportunities with graphic design and journalism majors. There was no social media then! We also sold advertising space in the magazine.